Start with a defined use case, such as producing product explainers, localized ads, or internal training clips. Record how your current team handles scripting, filming, editing, revisions, and approvals, then identify which steps AI video generation could replace or shorten. A clear baseline gives you something practical to compare with a YB Video pilot.
Measure production time across the entire workflow, not just the first draft. Include prompt writing, asset preparation, rendering, review, and corrections. If a marketing manager spends less time coordinating shoots but more time fixing generated scenes, the net saving may be small. Track hours per approved video for both the existing process and YB Video at yb.digital/video.
Calculate total production expense by including more than the software fee. Add staff time, stock footage, voice work, editing tools, and any costs for resizing or localization. Compare those figures with the cost of generating and finishing the same deliverable through YB Video. Your assessment should reflect the actual number of usable, approved videos, not the number of drafts created.
Test creative flexibility with a brief that reflects real production needs. Ask your team to create alternate hooks, aspect ratios, visual styles, or language versions, then note where human editing remains necessary. Revision capacity matters most when your content changes often, such as weekly campaign variants or product updates. Keep the brief and approval criteria consistent across the existing workflow and the YB Video test.
Evaluate content performance using the metrics tied to each format, such as completion rate for training videos, click-through rate for ads, or qualified leads for product explainers. Compare equivalent audiences, placements, and campaign periods where possible. Record whether faster production lets you publish more useful variations, while avoiding claims that generation alone caused a performance change.
| Evaluation area | What to record | Useful comparison |
|---|---|---|
| Time | Hours per approved video | Current workflow versus YB Video |
| Expense | Software, labor, and finishing costs | Cost per usable deliverable |
| Flexibility | Variants and revisions completed | Time and effort per change |
| Performance | Format-specific audience results | Comparable placements and audiences |
Before a broader rollout, run a bounded pilot with a small set of repeatable assets. Assign an owner, define acceptance criteria, and set a review date. Include these checks in the pilot plan:
- Confirm your team has rights to every uploaded asset.
- Check brand names, product details, and on-screen text.
- Review captions and pronunciation in each target language.
- Document which edits still require a human editor.
Make the investment decision from the pilot’s combined results. YB Video is a stronger fit when measurable time or expense savings, usable creative options, and acceptable performance outweigh the added review and editing work. Keep the rollout limited if generated clips fail your brand or accuracy standards, and record the specific workflow tested, such as a product explainer or a localized ad set.